Recent Blog Posts
The Effect of Scent
The Scent Effect
How Will Scent Affect Your Business?
You've worked hard to create a destination, a place your customers love to visit. Now, engage your guests with one of the most frequently overlooked sensory touchpoints: scent.
Increase Sales
- Research shows guests tend to purchase more and are willing to spend more for items in scented areas.
- One study showed a 300% increase in coffee sales when a coffee aroma was introduced to a convenience store.
- Adding a citrus aroma in another retail environment nearly doubled average sales from $55 to $90.
Heighten Value Perception
- Customers in a properly scented environment are willing to pay 10-15% more.
Enhance Your Guests' Experience
- The first 15 seconds of a guest's experience strongly influences their overall impression of your business.
Relieve Anxiety
- Adding scent to dental waiting offices reduced patient anxiety by 74%.
- MRI patients experienced 63% less anxiety in a scented environment.
Encourage Longer Stays
- Research proves that guests will stay up to 20% longer in stores utilizing scent marketing.
Scent Creates a Stronger Connection With Your Brand
- 75% of emotions are connected to smell.
- We are 100 times more likely to remember something we smell over something we see, hear or touch.
Reduce Bad Odors
- Our odor neutralizing scents contain an ingredient that controls odors at the molecular level.
Some of the Industries We Serve
Contact The Scent Effect today for a FREE consultation to learn more!


