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The Effect of Scent

The Scent Effect

How Will Scent Affect Your Business?

You've worked hard to create a destination, a place your customers love to visit. Now, engage your guests with one of the most frequently overlooked sensory touchpoints: scent. 


Increase Sales

  • Research shows guests tend to purchase more and are willing to spend more for items in scented areas.
  • One study showed a 300% increase in coffee sales when a coffee aroma was introduced to a convenience store.
  • Adding a citrus aroma in another retail environment nearly doubled average sales from $55 to $90.


Heighten Value Perception

  • Customers in a properly scented environment are willing to pay 10-15% more.


Enhance Your Guests' Experience

  • The first 15 seconds of a guest's experience strongly influences their overall impression of your business.


Relieve Anxiety

  • Adding scent to dental waiting offices reduced patient anxiety by 74%.
  • MRI patients experienced 63% less anxiety in a scented environment.


Encourage Longer Stays

  • Research proves that guests will stay up to 20% longer in stores utilizing scent marketing.


Scent Creates a Stronger Connection With Your Brand

  • 75% of emotions are connected to smell.
  • We are 100 times more likely to remember something we smell over something we see, hear or touch.


Reduce Bad Odors

  • Our odor neutralizing scents contain an ingredient that controls odors at the molecular level.


Some of the Industries We Serve


Contact The Scent Effect today for a FREE consultation to learn more!